Premium Vogue cigarettes first hit the market in 1932. Since then, having gone a long way, they are still very much loved by the representatives of the beautiful half of humanity and have become a fashion accessory for modern elegant fashionistas. Vogue cigarettes were originally positioned as ladies’ cigarettes. It is this feature that determines the aroma of long thin cigarettes, the design of the pack and the marketing strategy. Since its inception, Vogue has immediately won the hearts of all the women who have long dreamed of standing out from the male mass of smokers.
In 1999, British American Tobacco merged with Rothmans International and Vogue cigarettes were transferred to the BAT portfolio. From that moment on there began the active promotion of Vogue cigarettes on the market. British American Tobacco launched the famous “Four Seasons” promotion, in which Vogue cigarettes were advertised exclusively as women’s, and, in addition, the advertisement proclaimed a certain superiority of women over men, which attracted many female smokers.
Vogue brand has already given rise to a new concept for the production of cigarettes with its appearance, and it would seem that everything will end there, and nothing new will have to be expected from Vogue. But in 2005, British American Tobacco again surprised the world with the release of Vogue Aroma cigarettes, which have now become almost a separate line of Vogue cigarettes. During the production of these cigarettes, there were added various flavors to tobacco, which radically changes the smell, the aroma of smoke, making the cigarettes more pleasant. For these cigarettes, there were invented a new format and pack design with the image of flowing silk.
In comparison to the strong men’s cigarettes with a tart taste of tobacco in rough packs, women’s thin Vogue cigarettes, carefully packaged in a fragile, elegant and elegant pack, could not but delight women. Being a woman in everything, boldly emphasizing your sophistication – this is what Vogue cigarettes allowed beautiful ladies. And representatives of the beautiful half of humanity appreciated this proposal. Vogue cigarettes are the standard of women’s cigarettes, strongly associated with elegance, sophistication, tenderness and lightness.