Newport cigarettes were first created in 1957. This name is the brand of menthol tobacco products from the company Lorillard (Greensboro, North Carolina, USA). Newports accounts for about 35% of sales among the total number of menthol cigarettes in America. They were also quite popular among African-Americans living in the U.S. Thus, from the results of a survey conducted in 2005, it turned out that a little more than 49% of all cigarettes coming to the African-American part of the market were Newport tobacco products.
In the original version, Newport cigarettes had a white filter, but, after a little more than 12 years, it was replaced by a standard filter. Tobacco products of this brand are famous for the classic taste of tobacco, which, however, does not prevent you from feeling the full taste of menthol. In the mid-80s of the twentieth century, Newport launched an advertising campaign aimed at attracting interest from African-American consumers. Two years later, these cigarettes became the fifth most popular brand in the American market. In 2004, a study by the Robert Wood Johnson Foundation found that the number of American teens who preferred Newport tobacco products doubled between 1989 and 1996.
Researcher Karen Gerlach noted that it was during those years that Newport cigarettes made the most significant progress, winning tremendous love among Hispanic and white American teenagers. Newport cigarettes are produced in several versions: Full Flavor, Medium and Lights. Beginning in June 2010, Newport Medium and Newport Lights in the United States underwent a certain rebranding and became known as Newport Blue and Newport Gold, respectively. Each variety is sold in 85 mm soft or 80 mm hard pack, as well as in 100 mm soft and hard packs. The number of cigarettes contained in one pack is standard and is 20 pieces. There are also more unusual options, in which there are 25 cigarettes in one pack. In some Latin American countries, such as the Dominican Republic, British American Tobacco has released a limited edition of some varieties, such as Newport Silver (menthol ultra light), Newport Freezing Point (10 and 20 cigarettes per box) and Newport Midnight Blast.